VarsityTV

VarsityTV is an online channel that provides video of all of Varsity Brands (NCA, UCA etc) cheerleading competitions and behind-the-scenes features on-demand.

Figaro Interactive, in conjunction with Postman Productions, provided consultation during the initial phase of the 07-08 season and developed a workflow that allowed massive amounts of video to be captured, edited, transcoded and uploaded in a highly effecient way.

During the 07-08 season, Figaro was crucial in the deployment and engineering of workstations at national competitions across the country.

A typical day on site began around 5am – deep in the annals of Disney we would setup our workstations – a laptop for capturing and a tower for editing/transcoding.  Showtime began around 9am and finished around 10pm.  During the course of a day each venue would see around 300-400 performances (and there were up to 4 simultaneously performing/being captured).  Because of the efficiency of our setup each and every performance was captured (and then viewed 2 million times over the course of that month).

Continuing to work with Postman Productions and VarsityTV, Figaro Interactive has provided on site editing services for featured stories for the last several years at every major Varsity event.  These featured packages are a huge draw for their audience and are a great way to garner additional impressions for Varsity’s advertising partners.

Varsity looks to continue the success of their video on demand service for the years to come and Figaro Interactive will be closely involved in maintaining their competitive advantage.