“B Sweet” – Andrew Tinker

Andrew Tinker, formerly one of the founding members of the Polyphonic Spree and currently a solo pop artist, has been a friend of ours for a long time.  When the opportunity arose to partner with Dolby Labs to produce a music video he was the obvious choice.

Andrew’s album “It Takes The World” is an eclectic mix of styles and there were several initial creative ideas for different songs.  Ultimately “B Sweet” was chosen by Dolby because of it’s lighthearted nature and catchy chorus.

The Harbor in Rockwall, TX was chosen as the location for the video and filming covered three of the hottest days of the summer.  We were fortunate enough to fit a RED MX and a Phantom HD into the budget along with an Optimo 24-290mm and an Optimo 14-40mm.  The shooting schedule was pretty frantic – three days with about 25 setups each day.  Ultimately we were able to get everything we needed and, aside from the heat, the weather cooperated.

The creative brief called for some interesting props… Ever wonder how to make layered rainbow cake?  What about water soluble confetti?  Fake snow?  Our production design team did a great job of coming up with colorful props and set pieces that really worked with the slow motion footage we shot with the Phantom HD.

The video was cut and colored at Dolby Labs.  One of the perks of working with Dolby is having access to some of their cooler technologies; John Loose re-mixed “B Sweet” into 5.1 and 7.1 Dolby Surround Sound!

The video has not officially been released.  Until then, enjoy some photos from the shoot courtesy of Jim Wall.